Frillwit is short for "For Real With it". If you break it down, the pronounciation goes like this:
For-Real-Wit. It means being real. Here's the definition of Real:
actually existing as a thing or occurring in fact; not imagined or supposed.
"Julius Caesar was a real person"
We are a mentally organic company that believes in excelling to the next level and not calling quits on what we love...life. Frillwit stands for FREE WILL. Be yourself and thrive to be the best at it. We do everything for the sake of our own fulfillment. Frillwit is everything. It's the music, your work, your friends, family, fitness, surf, skate...Being Frillwit means that you take everything you stand for seriously. There 's really no explanation needed for the slogan. We work hard and play hard.
For Real With It.